There is sometimes a view is that hotels can be a bit dull, faceless and unfriendly. Either that, or interesting but just plain expensive! So the Upton Park hotel has set out to do their bit to change all that by infusing some real passion and natural warmth into the property. What you'll find here is a hotel with style combined with a homely feel and charm. They believe that good design is important but after a long day's work or sight seeking you'll also want to be able to flop with a nice drink in a warm, comfortable and convivial atmosphere - and, if you feel like it, be able to chat with discreet, friendly and knowledgeable staff, who won't view you simply as a number (and they've all know that feeling at one time or another!). In fact it's fair to say that they see their visitors as their friends rather than customers. And that's a significant point - because everything that they do here revolves around this ethos.